Report : Micromax Surpasses Samsung in Q2 2014 to become the Largest Mobile Phone Vendor

Micromax has become the largest mobile phone vendor in India surpassing many other bigger international brands. This Indian manufacturer has jumped up to first place in the latest analysis report that was carried out by CounterPointResearch. Interestingly, the latest data of the mobile landscape in India puts Micromax ahead of the South Korean giant, Samsung. Indian mobile phone market grew a modest 2% while the smartphone segment grew staggering 68%.

Going into analysis, the total mobile phone shipments in the second quadrant of 2014, Indian brands dominated the list with more than two-third of the total mobile phone shipments. Micromax gained 16.6% market share in India in second quarter this year against the 13% share in the first quarter, which eventually lead to the fall of Samsung’s market share to 14.4% in Q2 of 2014 and this might be due to the heavy pricing that it is implementing.

 

This is the first time that an Indian mobile vendor is leading the market share in the mobile phone market though, Samsung is still leading the smartphone shipments in India with 25.3% market share and Micromax comes second with 19.1% share. The next three spots are captured by Karbonn, Motorola and Nokia respectively and to our surprise Motorola has surpassed the brands like Nokia, Apple, and Sony to take the fourth spot with 4.3% market share in second quarter of 2014. With just a portfolio of three smartphones (Moto E, Moto G, and Moto X) in India, the iconic Motorola brand managed to sell almost a million units in just 5 months.

The competition is still tough among the likes of Karbonn, Motorola, Nokia and Sony in Indian mobile phone market. Now that Xiaomi has also entered in India with its Mi phones, the competition has heating up more. To remind you that, Xiaomi recently sold out its first batch of Mi 3 smartphones within mere 5 seconds. Also, the Chinese mobile manufacturer has plans to introduce its budget Redmi series of smartphone in India soon. There’s no doubt that smartphone market in India is going to change drastically with increasing competition in the coming days.

Micromax also leads in the current feature phone market overtaking the Nokia for the first time. Micromax market share for feature phone segment has jumped to 15.2% whereas Nokia takes second spot with 14. 7% market share. The Indian mobile phone vendor has also become the 10th largest handset brand at the global level with 2.3% market share in Q2 2014. This is the first time that an Indian mobile vendor has entered the top 10 rankings.